Presented by Craig Morris, Managing Attorney for Trademark Outreach at the United States Patent and Trademark Office

• Learn how trademarks, copyrights, patents, domain names, and business name registrations all differ.
• Critical factors to select a trademark that will be both federally registrable and legally protectable.
• The importance of doing a complete search and whether an attorney should be used.
• What may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter.
• Information on what the USPTO does in the federal registration process and how to avoid “scams” perpetrated by companies that request fees for services not required by the USPTO.